X museum
Rebranding
“X Museum celebrates new ideas and a multiplicity of cultures, aiming to create an inclusive place both onsite and in the virtual domain — a connecting point between thinking from different backgrounds and disciplines, across geography and ethnicity. Based on critical perspectives and experimental concepts, X Museum is committed to cultivating and supporting emerging artists within a global context while embracing innovative practices.”
X stands for unknown. The part that is subtracted from x is not readily available. The visual absence leads people to think about the absence of the physical object and thus to dig for more information.
The missing parts of the website will be exhibited more in museum.
